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It’s a station with passionate listeners and dominant personalities. The black t-shirt, once considered rebellious, is now commonplace and conventional. Our listeners grew up, got a job, got married, became parents…and never stopped listening to 98 Rock.

The 400,000 people who listen weekly are mainstream, engaged consumers,  and they have made 98 Rock a consistent #1 in every key adult demographic.

For our advertisers, it’s the best of both worlds…the activation of Talk radio, with the ratings of a giant Rock station.

As the #1 station in reaching Women, The END delivers 300,000 of them every week and is a regular market-leader in Women 18-34 / 18-49 / 25-54.

This is a station that demonstrates the power of family…two-thirds of The END’s listeners are parents with children under 18, and for 13 straight years these families have flocked to our Endfest and Jingle Ball concerts.

Connected and current. The END’s audience…sends 65,000 individual text messages to us monthly, is 80,000 strong in our Listener Club, and conducts 125,000 END Smartphone app sessions every month.

Powerful ratings, powerful consumers….The END delivers them.

With its powerful, predictable performance, The Eagle has been the region’s leading Adult music station for 20 years.

Its mainstream and multi-generational appeal is a marketer’s dream, capturing a quality audience of Adults 25-54, that is perfectly balanced 55% Men and 45% Women. Classic Rock continues to play to young and old…and The Eagle’s ratings continue to underscore its place as one of the preeminent Classic Rock stations in the country.

Its music is an accessible blend of artists (Green Day, Coldplay, Bob Marley, No Doubt, 311, Mumford & Sons, Red Hot Chili Peppers, Smashing Pumpkins, AWOLNATION), presented in an exceptional environment for an advertiser, and whose personalities develop interactive listener relationships via social media, rather than the traditional ‘chatty DJ’ model.

As a result, Radio 94.7 has become the fastest-growing station in Sacramento, now reaching 250,000 quality, cutting-edge Adult 18-49 consumers every week. They are educated, on solid career paths, technically connected and engaged, as well as environmentally aware…and passionate about Radio 94.7.