107.9 The End, Sacramento’s most listened to radio station, branded the MGM Grand on-air, on-line and via texting to drive listeners to experience Maximum Vegas at the MGM Grand!
The End executed a 2 week (1 tease, 1 contesting) promotion to qualify listeners to win a VIP trip for two with airfare, accommodations and tickets to see Lady Gaga in concert at the MGM Grand Garden Arena!
On-Air support was a combination of station voiced recorded elements, live jock talk and contesting announcements.
On-Line support included home page feature graphics, full promotional details and contest rules, and links to enjoy the best on line reservation rates for the MGM.
