98 ROCK is #1 for a reason.
It’s a station with passionate listeners and dominant personalities. The black t-shirt, once considered rebellious, is now commonplace and conventional. Our listeners grew up, got a job, got married, became parents…and never stopped listening to 98 Rock.
The 400,000 people who listen weekly are mainstream, engaged consumers, and they have made 98 Rock a consistent #1 in every key adult demographic.
For our advertisers, it’s the best of both worlds…the activation of Talk radio, with the ratings of a giant Rock station.










